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OUR PRODUCTS
Something that all of our innovative products have in common is their 94-year, unlimited warranty. Rest assured that our products will serve you and your customers forever (or at least 94 years).
GROOVE RING®
Silicone rings: they’re a safer alternative to a metal ring. And what sets our silicone rings apart? The grooves on the inside to make sure no moisture stays trapped. No more irritated fingers! We have over 200 options from solid colors and licensed camouflage – there's something for everyone. We promise.
GROOVE BELT®
It’s the perfect belt. No, seriously. It’s made to only adjust one time, has just the right amount of stretch (5%) but stiff enough webbing to keep its form for a lifetime, features an added keeper loop to secure the excess fabric, and the magnetic buckle snaps in perfect place each time.
GROOVE WALLET®
It’s the best thing to happen to wallets since wallets. Our ultra thin wallet measures only 8.5mm and fits perfectly in your front pocket. A single thumb swipe arrays up to 6 cards, and the detachable money clip is perfect for holding any loose cash. The premium, all-metal mechanism not only holds your cards securely in place but makes this the toughest, most satisfying wallet ever.
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Born in Alaska. Built in Tennessee.


Groove Life® sprang into existence from the convergence of two needs that Alaskan Adventure Guide Peter Goodwin had: create a safe wedding ring and feed his growing family of four energetic toddlers. What started as a humble side project in 2016 has expanded into a thriving enterprise, with a dedicated team of over 150 members. Today, Groove is located just south of Nashville, Tennessee, and is committed to making the best gear for our customers that serves them for a lifetime of adventure.
WHY GROOVE?
By carrying Groove Life products in your store, you become our partner. We're here to team up and ensure you are successful. Here are a few reasons we're a little different than most:
CUSTOMER SERVICE
Our customer service is so excellent that we have a 4.8/5.0 rating on Google. We do a great job to make sure the customer experience is personable and unforgettable.
ADVERTISING
We have resources for your use to drive customers into your store, but we'll push people into your store too. That's right. We'll spend our money on advertising to support you!
PRODUCTS
Groove has grown to be the industry leader for active, adventurous people needing high-quality products that match their lifestyle. We promise to always create and provide innovative, functional, and blow-your-mind products!
PROMOTIONS
If we ever have a sale online, don’t worry – we’ll let you know, so you can run it in your store too. AND, we’ll credit you back for sales lost.
BUT DON'T LISTEN TO US...
Listen to our retail partners
Debbie
Kinard Jewelers
Groove Life is a joy to sell!!! Everyone loves the products and they keep coming back for more! The warranty is the absolute best and like no other!
Margaret
Vintage 615
I love working with and carrying Groove Life’s products in my store, because our values line up, the heart they put into our community, and that the headquarters is right down the street. Local Supporting Local!!!
Wes
J&W Sports and Apparel
Great rings ,and people absolutely love the products! Customers LOVE the warranty!!! Groove Life products basically sells itself! Groove has the best silicone products, because they do it best!
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FUN FACTS
Google
Groove Life products are searched 110,000+ times a month. Wow. Oh, and people search for us more than our competitors.
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YouTube
People have spent over 1,847,964 hours watching our videos on Youtube, and they've been watched over 54 million times! That must mean they're pretty good. We also take our subscribers on some crazy adventures.
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Facebook
More than 60 million people have seen our Facebook ads (and you're probably one of them). You can also check out 65k+ 5-star reviews on our page!
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